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Curio Collection by Hilton Arrives in Vietnam with the Highly Anticipated Launch of La Festa Phu Quoc

Located in the island’s charming Sunset Town, the Amalfi Coast‑inspired resort is set to evoke the imagination, embrace the romance of travel and ignite a sense of wonder

PHU QUOC, Vietnam – Hilton (NYSE: HLT) announces the opening of La Festa Phu Quoc, Curio Collection by Hilton, the first Curio Collection by Hilton property in Vietnam. As part of a global collection of individually remarkable hotels in sought-after destinations around the world, each hotel evokes a bespoke story through distinctive architecture and design, world-class food and beverage offerings and curated experiences, and La Festa Phu Quoc has its own enchanting story to tell. 

Alan Watts, president, Asia Pacific, Hilton, said “We are thrilled to be partnering with Sun Group as we debut our Curio Collection by Hilton brand in Vietnam, and in the desirable island resort of Phu Quoc. This milestone market entry demonstrates our great growth momentum and the appeal of Hilton’s brands across Asia Pacific – all positioning us well to capture the growing travel demand in one of the region’s most exciting destinations.”

An enduring narrative weaves through every aspect of the resort’s design story. Inspired by a romantic encounter of a young couple who met on the island and travelled the world together pursuing an artist’s life, La Festa Phu Quoc is a vibrant curation of the couple’s experiences in the coastal town of Amalfi, Italy, and a reflection of Phu Quoc’s distinctive culture and people. Every corner of the resort exudes an air of refined adventure, with breathtaking architecture that mirrors the charm of the renowned Italian coastline, and delightful nooks that celebrate a captivating mosaic of colours. 

Overlooking a stunning beach with spectacular sunset views, the resort is a stone’s throw away from popular attractions including the Hon Thom Cable Car, Kiss of The Sea Show and Kiss Bridge, and is a 25 minute-drive from the airport.

“The opening of La Festa Phu Quoc, Curio Collection by Hilton is a great addition to the Collection with its Amalfi Coast-inspired design, views overlooking the southern coast of Phu Quoc and Italian cuisine and culinary experiences,” said Jenna Hackett, global brand head, Curio Collection by Hilton. “Curio Collection by Hilton’s Vietnam debut reaffirms our commitment to expanding the brand across the region, and this momentum will continue with upcoming openings of other remarkable properties in some of the world’s most sought-after destinations.” 

With a total of 197 rooms and suites, La Festa Phu Quoc reimagines the beauty and sun-kissed landscapes of Italian coastal towns with carefully crafted interiors and a bright, warm colour palette to create visually stunning aesthetics. Room amenities include 19-69 Capri bath products, which draws inspiration from Villa Malaparte in Italy and the classic 1963 film Le Mépris.

Guests can indulge in la dolce vita or the sweet life at MARE, which serves elevated Italian cuisine with the rich flavours of the Mediterranean. The palazzo-inspired lobby bar IL SALONE calls for a standstill in time, where Italian espressos and traditional pastries encourage guests to stop for a moment and embrace dolce far niente, the sweetness of doing nothing. The striking lobby bar reflects the lively ambience of an Italian salon, with a reflective ceiling finish mirroring the grandeur of a beautiful piano, and floor tiles that whimsically depict a keyboard. The MERCHANT features an extensive all-day dining experience with seasonal ingredients sourced from both near and far. At LA CAPRI BEACH CLUB, opening in April 2024, stylish designs evoke joyful spirits while music and lively conversation drift through the air as guests relax under glowing sunlight.

La Festa Phu Quoc offers an extensive array of facilities, inviting all to bask in the lively and free-spirited nature of the property. Guests can enjoy sun-soaked days by the outdoor pool or restore their spirits with uplifting aromas both familiar and intriguing at the award-winning eforea spa. Drawing inspiration from the stunning Amalfi beaches and Phu Quoc’s scenic hills adorned with the island’s famed sim flowers, La Festa Phu Quoc’s spa enclave offers therapeutic treatments and massages that intimately connect with nature and provide a holistic experience that soothes the body, mind, and soul. Specially designed for couples to indulge in treatments together, the ‘Joy for Two’ treatment offers a shared experience that enhances relaxation in a private and serene environment. Meanwhile, little ones will be thoroughly entertained at the Kids’ Club, a playground for young ones that draws design inspiration from the iconic lemons of Amalfi. 

Dang Minh Truong, chairman, Board of Directors, Sun Group, said, “The launch of La Festa Phu Quoc reaffirms Sun Group’s focus and ambitions in creating destination-focused lifestyle offerings that enhance Phu Quoc’s appeal and setting new standards of hospitality in Vietnam. More than a vibrant embodiment of the dazzling Amalfi dreams from Italy, La Festa Phu Quoc is also poised to capture the island’s beauty. Through the resort, we are confident that guests will be able to immerse themselves in unique adventures through layers of emotionally-rich and aesthetically-refined experiences.”