Vice President of Design & Creative, Luxury & Lifestyle Brands, IHG Hotels & Resorts
As Vice President of Design & Creative for the Luxury & Lifestyle brands at IHG Hotels & Resorts, Ave oversees Architecture and Interior Design and is responsible for the Regent, InterContinental, Kimpton and Vignette brands in the Americas, encompassing North America, Mexico, Latin America and the Caribbean. She works closely with the Development team in the evaluation of potential deals and establishes the high-level creative vision for projects by identifying influences and opportunities in each market. She partners with design agencies who she feels can best help bring these visions to life and she and her team oversee day-to-day management of the architecture, planning, programming and design process. She collaborates closely with the Brand teams to cultivate a cohesive presentation across projects through the establishment of hotel naming, development of logos and brand identity as well as directing all aspects of the brand’s visual expression that enhance the guest experience including employee wardrobe and photography.