Markus Schreyer

Proper Hospitality designs, operates and brands high-end hospitality experiences; each is a distinctive reflection of the vibrant community surrounding it, yet as a group, they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness. Proper Hospitality’s diverse portfolio of award-winning properties includes luxury lifestyle properties under the Proper brand in San Francisco, Santa Monica, Austin, and Downtown L.A.; and accessible lifestyle properties under the Hotel June brand in Malibu and West Los Angeles.

Markus Schreyer held various leadership roles in brand, development, sales, loyalty, and innovation working for leading hotel chains such as Starwood Hotels & Resorts and Hilton Worldwide across 5 continents and 20 lifestyle as well as luxury brands. His passion for sustainable business growth, designing premiere guest experiences and building global communities has been a part of Markus’ 20+ years career in global hospitality.

As Senior Vice President of the Americas and Business Innovation at Design Hotels, he was responsible for identifying the most forward-thinking hospitality concepts, as well as expanding the brand’s community of lifestyle travellers in North and South America. He was leading the Global Innovation efforts for the organisation and developed new unique revenue streams in retail, experiences, and membership models for luxury lifestyle brands across multiple digital platforms.

Markus holds an MBA and PhD in Innovation Management. He has applied his expertise to travel, human experiences and technology, and his work has been recognised by leading industry and innovation publications, such as SKIFT, Fast Company, Forbes, and New York Times.