Vice President Brand and Communications, Yotel
Olivia Donnan is an award-winning brand leader with over 15 years of experience in branding, PR, and digital strategy. As the Vice President of Brand at YOTEL, she oversees the development and execution of the company’s global brand strategy, marketing campaigns, and communications.
Olivia’s career began in London, where she worked in travel PR before taking in-house communications roles at several leading hospitality companies including Marriott International. Olivia led the European communications strategy for Marriott International’s acquisition of Starwood Hotels.
In 2017, Olivia moved to New York City, where she joined Marriott’s brand organisation as Director of Brand Marketing of Moxy and Aloft Hotels. In this role, she was responsible for developing the brand voice and positioning globally, creating compelling storytelling initiatives, and overseeing all aspects of the brands’ digital presence.
Olivia joined YOTEL in 2022 to lead the growth and development of the brand and has been instrumental in defining and executing YOTEL’s identity across all touchpoints, from visual design to guest communications to partnerships and events.
Olivia holds a bachelor’s degree in history and Archaeology from Newcastle University and she currently resides in London.