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Peter Joehnk portrait

Peter Joehnk

Founder, JOI-Design

Peter Joehnk, experienced building biologist and co-author of numerous design books with his wife and partner Corinna Kretschmar-Joehnk, founded their interior architecture studio JOI-Design, a European leader in the creation of spatial and product designs for international hotel destinations with a new focus also on floating hospitality experiences for the cruise industry. The Hamburg-based team shapes luxurious atmospheres for global properties as well as independent boutiques and younger-spirited lifestyle brands. Keen observers of the world, JOI-Design understands how spaces affect people’s physical, psychological and spiritual well-being, which empowers them to reflect the modern-day zeitgeist through unique designs that elevate the human experience. Launched in 1984, the studio now has three talented partners to continue Corinna and Peter’s forty-year legacy as founders and co-managing directors whereas the energetic couple stays in its new role as brand ambassadors and senior advisors – while also being more involved in the partner office, Peter founded in 2018: JOI-Design India, which is based in Mumbai and emphasising the approach and strength to develop more projects in this emerging and fascinating country.

Under Peter’s guidance, JOI-Design has worked on more than 600 hotel projects around the globe and has been honoured with more than 150 international awards such as The if Design Award 2023, the Iconic Award Innovative Architecture 2023 and the German Design Award 2024.