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Sarah Gasim

Senior Vice President, Head of Hotels - KSA At JLL

An accomplished/dynamic Executive who has built a solid reputation for sustainable growth, expansion and transformation of the mid-level and luxury hospitality markets, operates at a senior leadership level with global reach across the Middle East.

A true visionary and pioneer, who understands the complexities of the global hospitality market, identifies new opportunities and leads the successful development and delivery of new mid-market hotel offerings, well received within KSA.

Constantly strives to develop new ideas and concepts, values talent and advocates lean, efficient operational structures, spearheads cultural change and complex reorganisations, to centralise core functions, attracts new vibrant talent, and maintains/grows market position in new regions. Currently, she is holding the position of Senior Vice President and Head of Hotels – KSA at the most famous real estate consultancy and advisory agency in the world (JLL). Furthermore, Sarah is a PhD. Student at The Hong Kong Polytechnic University studying Hotel & Tourism Management.

In addition, Ms Gasim is a board member of the Makkah Chamber of Commerce, Cooperative Employment Association, UNWTO (UNESCO World Tourism Organisation) and WTTC (World Travel & Tourism Committee).

Sarah is a results-oriented and dedicated business professional with demonstrated success in general and corporate management within the world’s highest-class hospitality industry. Profit-driven turnaround executive with continual profits attained through focused, strategic workflow, staffing and business analysis. Dynamic in the orchestration of multi-million-riyals business, turnaround and growth ventures. Advanced communicator and cultivator of key relationships with all levels of personnel, clients, businesses and executive managers. Innovative big picture thinker, talented and driven to impact bottom line while ensuring staff compliance with enterprise standards, procedures and regulations.

In 2015, Sarah had published the first Arabic educational novel in Hotel Management, and it was a best seller book in Saudi, and she was recognised by Forbes Middle East Magazine as one of the entrepreneurs who are shaping Saudi Arabia’s future.

In 2017, She was awarded by HRH Sultan bin Salman as the Best Saudi Trainer in Hospitality, since she trained more than +3000 trainees as social initiative.

Through the years, Sarah wrote more than 20 articles in newspapers & magazines to encourage women empowerment in Hospitality sector. Hence, she was interviewed by several TV channels local and international to discuss Women challenges in this industry.

Sarah believes continuous education is a part of growth. Therefore, she obtained a certification from Ecole Hoteliere Lausanne after completing her MBA and she was certified as Hotel analysis by AHLA & STR. She is a regular speaker, moderator and presenter at Travel, Tourism & Hospitality conferences.