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Therese Virserius

Founder and CEO, Virserius Studio

Virserius Studio is the premier award-winning lifestyle design and branding firm specialising in 4 and 5-star properties worldwide. We are designers, artists, architects and storytellers who draw from diverse backgrounds in architecture, business, fashion, and fine art to transform spaces and create joyful guest experiences around the world and exceptional results for clients.

Our multidisciplinary, multilingual, and multicultural team provides a range of interior architecture, design and branding services for hotels/resorts, restaurants/bars, lounges, spas and meeting/event spaces. From project conception through execution, we work hand-in-hand with the biggest owners, operators and developers across the globe, including Blackstone, Gem Realty Capital, Pandox, Westmont UK and Menin Development.

With offices strategically located in New York City, Paris, and Mumbai we have been able to successfully make our mark in North America, Europe, the Caribbean, Africa and Asia. We look at each project from a holistic lifestyle perspective, gaining an intimate understanding of a client’s needs and designing solutions that realise their dreams, elevate their brands and ensure superior results. When asked what makes our firm stand out, Therese Virserius says, “With us, everything you can imagine is real. We love to create together, to share knowledge and experience, we are emotionally connected, and we love the challenge of putting together making a dream into a reality. We look for the surprise and the unexpected. We are bold, curious and funny.”

That passion and commitment are evident in several key current and recent global projects including:

  • The Arizona Biltmore Waldorf Astoria in Scottsdale, for which we pay homage to the architecture of Frank Lloyd Wright
  • The Ray, a luxury boutique hotel in Delray Beach, Florida
  • Westin, Phoenix AZ, a redesign of existing bar, lounge exterior terraces and pool areas
  • W Atlanta Midtown Redesign and rebrand of lobby, indoor/outdoor public spaces and new F&B
  • The Cosmopolitan of Las Vegas Remodel of guestroom & suites for, one of the largest luxury projects on the Vegas Strip in the last decade
  • Marriott Opera Ambassador Hotel Paris, one of the top luxury hotels in Paris, conveniently located by the Louvre and other popular destinations
  • Renaissance Paris La Defense Paris Hotel Guestrooms and suites as well as new F&B for their restaurant La Brasserie
  • Big Easy Wine Bar & Grill, in Durban, South Africa, the flagship location for legendary professional golfer Ernie “Big Easy” Els’s signature restaurant, as well as its first US location in Miami, Florida
  • Hotel Africa, poised to be the newest 5-star property for guests and dignitaries in Tunis, Tunisia
  • Steigenberger Berlin Full property repositioning and renovation

Virserius Studio’s work has been recognised by the most esteemed international design and architecture competitions, earning recent accolades and awards from A’ Design, International Property Awards, SBID Society of British Interior Designers, Blueprint Awards, Gold Key Awards and many more. V/S is also a sought-after design leader who has shares their expertise at prestigious architecture and design conferences around world including Design leadership Conference in London & LA (UK & USA), imm Cologne (Germany), BITAC (Monaco), HD Expo (USA), BDNY (USA) Maison et Objet (France) and Sleep & Eat (UK).

Recent Awards & Accolades:

2020 SBID International Design Excellence Awards
WINNER, Hotel Public Space Design – W Atlanta Midtown

2020 International Hotel & Property Awards
WINNER, Hotel Suite, Americas/Caribbean – W Atlanta Midtown

2020 IDA International Design Awards
WINNER, Silver Award for Interior Design, Hotels & Resorts – W Atlanta Midtown

2019-2020 A’ Design Awards
WINNER, Iron Award for Hospitality, Recreation, Travel and Tourism Design – W Atlanta Midtown

WINNER, Hotel Interior – W Atlanta Midtown

2019 Outstanding Property Award London
WINNER, Platinum – W Atlanta Midtown

2019 MUSE Design Awards
WINNER, Silver Award for Interior Design (Hospitality) – The Cosmopolitan of Las Vegas

2019 Novum Design Awards
Winner, Gold Award for Interior Design – The Cosmopolitan of Las Vegas